What Does SEO and Social Media Marketing Bring to the Marketing Table?
There will come a point in every businesses’ life where the prospect of social media marketing strategies and / or SEO will need to be addressed. Where some companies prefer to avoid the extensive fees associated with physical publicity and others opt to pay for digital advertisements – it can be pretty challenging to decide on a method of marketing that will suit every agency.
How To Market Using SEO & Social Media Marketing
The truth is that different things work for varying firms, but there is one particularly effective method that has been proven to be cost effective, strategically viable and offer substantial results with a little investment; and that is search engine optimisation.
SEO isn’t exactly a new concept, in fact it’s been around since the early days of the internet, but back then the processes involved weren’t anywhere near as demanding as they are now. Google wasn’t always the global giant that it is today, so any company hoping to have their website featured prominently within search results could abuse loopholes and policies without much fear of repercussion.
These days, the process is a lot more competitive, but all that this means is that if a company is able to rank highly within its chosen niche, it could soon start to reap the rewards. A better online visibility means the chance for a higher volume of traffic. These individual visits might not account for much on their own, but if a website was to start experiencing hundreds (if not thousands) of new visits a month – there’s a much greater chance that these viewers may be willing to become paying customers.
Where adverts rely on being seen, promoting a business with SEO eliminates that requirement in favour of positioning a website as prominently within search result positions as possible. In loose terms, this translates to the potential for a higher conversion rate. In detail however, it makes optimisation one of the most potent tools in any business owner’s arsenal – and one that can take a company from minimal net earnings, to tens of thousands a month.
Many agencies spend thousands, if not tens of thousands of dollars a year on marketing strategies, from advertising via social media, all the way to paying search engines to prioritise their sites highly. SEO eliminates all of the above and instead focuses on offering substantial results; results that can be experienced from anywhere between a couple of months and a year.
Considering that many people ignore the highlighted results that search engines propose in favour of the organic results just underneath, it makes much more sense to spend money on an expert that can offer SEO. This investment will soon make itself known as traffic increases, as will the potential for conversions and sales – as a website begins to enjoy a more prominent online visibility.